Link Pharmacy has served communities for over 30 years and remains true to its slogan of ‘Good Health’.
Link Key Account Manager Janine Openshaw explains why Link is still a revered brand in the pharmacy sector after all these years.
Trust.
Link has earned trust over decades, but many people are unaware that Link is a licensee of UPD (United Pharmaceutical Distributors) which plays a significant role in South Africa’s healthcare ecosystem. UPD is a division of Clicks Group, and Link pharmacies and its customers enjoy the stringent Quality Compliance processes inherent in the Group.
Values.
Link has built its brand in communities. In many instances, the pharmacy owner has served generations of families. Values such as ‘Community” and ‘Family’ are core to Link, providing customers with a sense of belonging.
The value of ‘independence’ resonates with many people, including pharmacists. As licensees of the Link brand, the pharmacy owners are obliged to comply with stringent standards, terms and conditions but they have the flexibility to cater for the demands of their specific communities.
Diversity.
In many respects, Link stores reflect the diversity and rich heritage of South Africa. Link’s customers are not a homogeneous, tightly defined marketing cohort. You will find Link stores in cities, suburbs, rural areas and in between.
Some of our pharmacy owners have practised for as long as Link has been around while a new generation has brought a fresh dynamic to Link. What binds them is Link’s values, and their desire to make a difference in their communities.
Simplicity.
Whether you live in Sandton or Thohoyandou, our single-minded offer is ‘good health’ which includes the close attention of the pharmacy owner.
Link’s ‘good health’ solutions are determined by community dynamics, meaning that clinic services can cater for basic needs or comprehensive primary care. The alignment of our stores to their communities extends to frontshop products where popular brands are stocked but the basket may differ from store to store.
Our focus is on customers – regardless of where they live – who believe in the simplicity of good health, a feeling shared by many after the trauma of the COVID pandemic.
Link is an enduring brand in the healthcare ecosystem and, in terms of taking essential primary care to South Africa’s communities, Link is even more relevant today than it was over three decades ago.
Janine Openshaw
Key Account Manager: Link – South Africa
While all reasonable effort has been made to ensure the accuracy of information contained in this article, information may change or become dated, as new developments occur. The Link group shall not be held liable or accountable for the accuracy, completeness or correctness of any information for any purpose. No content in this article, irrespective of the date or reference source, should be viewed as a substitute for direct medical advice from your doctor, pharmacist or any other suitably qualified clinician.